Research : Commercial Conventions and Codes

I am doing a commercial for the Amazon Alexa. In each commercial you always see people saying "Alexa do this" and a lot of these commercials are either meant to be funny or heart warming.

The settings in a lot of these commercials are usually inside a home, in the car, a bathroom, an office or a variety of places. These commercials are often not in the same location for every scene. They tend to switch off and try to tie it all together in a way. The scenes also aren't longer than a few seconds they may go back but they don't last very long.

Props that are often used in these commercials are usually cars, homes, pets, TVs, they use a variety of props and they are usually never the same. Common things that are also used are Ironing boards and vacuums as if they are cleaning it really all depends on what the theme of the commercial is. 

The appearance is usually nice and casual depending on the type of setting they are in. Sometimes they are in sports clothing because they are working out in a gym or sometimes they are just in pajamas because they are just waking up or going to sleep. They are usually very well groomed if thats the word you want to use. They have nice hair and light make up never anything to heavy. Sometimes they are all dressed up if the do a party scene as you would want to call it or a business meeting but thats about it.

The score is always face-paced they want to make people smile and laugh and have a good time with it but also show the abilities that this product has.

Conventions and codes that are usually used in these commercials are the amazon logo that looks like a smile with the words amazon above it. The arrow that looks like a smile is supposed to make the product light hearted and that they care about their customers.

When you watch these ads you're usually watching for the content or you just want it to be over. Most companies will show their company logo at any time. In this case you usually don't see the logo until the end when they show a final picture of the product. They seem to do this because they don't want to take away from the point of the commercial to show you what it does.